About

I’ve spent more than 20 years in people-led businesses, running multi-agency, multi-market operating models for global brands, most recently in regional leadership at WPP CoLab.

Alongside that operator experience, I completed an Executive MBA at Imperial College Business School, graduating with Distinction and a place on the Dean’s List. My focus was private equity, M&A, integration risk and value creation.

I’m particularly interested in the “asset-different” challenge of people- and culture-led organisations: businesses where integration choices, incentives and operating rhythm can determine whether value is created or destroyed. That question connects my experience as an operator with my research and the ideas I explore here.

My research on advertising M&A examines how buyers can protect the capabilities and relationships they acquire while building value.

You can connect with me on LinkedIn or email me.